Solution: We worked with the Early Start Group to host a workshop to collaboratively identify marketing opportunities and supporting tactics. Throughout the workshop, we coached participants to better define their company’s marketing objectives and scrutinise their audiences. By identifying their objectives and target audiences they were able to better align tactics to objectives.
Result: The workshop proved successful, resulting in a 100-day action plan to effectively establish and implement the new clearer marketing programme. With clear SMART marketing objectives determined and supporting tactics assigned key project owners were able to achieve their deliverables. Furthermore, the management team were able to effectively steer their marketing programme and achieve business objectives long-term.